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[ù] ŰB () Magazine B, Ű
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ڵ [ISSN] :   nois-0115
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(12) :  166,000 149,400 (10%)
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( 02-6412-0125~8) 

About the Issue 

Le Labo was established in 2006 by French co-founders Eddie Roschi and Fabrice Penot in Nolita, New York City. As much as the name suggests, Le Labo, which means the laboratory in French, is a cult perfume brand that takes its inspiration from the various goings-on of a perfumers lab. They pay special attention to the experience surrounding their perfumes, hand-blending and bottling each perfume in- store, labeling each with a created date and location, and allowing the customers to inscribe names or personal messages on the labels. Le Labos fragrances have staked out a unique presence in the industry, with charmingly distinct scents like Santal 33 and Rose 31 testifying to the brands deep appreciation of base ingredients.

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Table of contents


02 Intro


09 Editors Letter


12 Trays

A glimpse at Le Labo users product picks on Instagram


14 Opinion

Eddie Roschi, co-founder of Le Labo


18 Grasse

The city that inspired the brand


22 Intention

Sharp senses and heartfelt narratives connoted in Le Labo products


32 Impression

Characteristics of each fragrance via product names—base ingredient and number of notes


36 Experience

The in-store experience of hand-blending and personal labeling


40 Connected

People who share a personal connection and history with Le Labo


52 Spotted

Attractive establishments where Le Labo can be found


60 Collaborated

Collaborations with partners in various fields


66 Opinion

Fabrice Penot, co-founder of Le Labo


72 Labs

Le Labos workshop aesthetics reveal its identity and philosophy


84 Souls

The people who directly communicate brand philosophy and beliefs to customers


96 Imperfection


104 Brand Story

The birth and growth of Le Labo into an exclusive presence among niche perfume brands


110 Fragrance Report

Stories behind perfumery and perfumers


112 Overheard

Quotes from customers overheard in the store


114 To Williamsburg, New York

Le Labo Café and headquarters in Williamsburg, New York


118 Interview

Deborah Royer, Global General Manager and Chief Creative Officer


120 Favorites

Le Labo employees interests shape brand culture


122 Figure

Le Labos business strategy in numbers


123 References


125 Outro


Table of contents


02 Intro


09 Editors Letter


12 The Moscoteer


14 Opinion

Ted Yoo, CEO of CED International


18 Moscot in Cities

The witty vintage interiors of Moscot shops around the world


24 Keywords

Four keywords that describe Moscot


28 Guidelines

Understanding size codes and related terms


30 Lineup

Moscots place in the eyewear industry


36 Loyal Customers

Customers brought back again and again by a deep kinship with the brand


44 Opinion

Todd Snyder, Fashion Designer


48 Design Heritage

The contemporary reflection of authenticity in Moscot eyewear design


52 Collaborations

Diverse and extraordinary partners share Moscots originality


60 Personal Classics

People who make scenes with a strong sense of style and individuality derived from the classics


72 Opinion

Madeline Weeks, Fashion Director


76 Moscot in New York

The iconic New York stores that bridge families and neighbors, local and global markets


88 Moscot Music

Advocating pure art via Moscots creative energy


92 The Language

Moscot speaks through design


100 Brand Story

Over 100 years of proud history supporting Moscots expansion


106 Gallery

A chronology of Moscot as seen through photographs


110 Campaign

Advertising based on clear-cut ideas and imagination


112 Icons of Moscot

Celebrities who love Moscot


114 Optics

The lens crafters that stand behind Moscots credibility


116 Interview

Three generations of the Moscot family gathered for an interview


120 Figures

The Moscot culture and the eyewear industry by the numbers


123 References


125 Outro

Table of contents


02 Intro


09 Editors Letter


12 Overview

The current trends and influences of Ikea over the last 10 years noted by the media


16 A Walk through the Town

The meaning of residence observed through the daily life of Västrahamnen in southern Sweden


22 Home Visit

Ikea users in different cities talk about their homes


34 Opinion

Lydia Choi-Johansson Intelligence Specialist, Inter Ikea Systems


38 Life at Home Report

The Life at Home Report, inspired by everyday lives in homes across the world


42 Prototyping

Visit the Prototype Shop, where Ikea designs are refined


48 Opinion

Sara Kristoffersson Professor at Konstfack University College of Arts, Crafts, and Design


52 Lineup

Eight key concepts and product lines that highlight Ikeas philosophy


62 Values

Four principles that make Ikea an unrivaled brand


66 Do It Yourself

A beginner and a veteran tackle the DIY assembly process


72 Into the Studio

Ikea Communications, where all of Ikeas images are made


78 Catalog

The Ikea catalog, read by more than 200 million consumers in 35 languages


80 Store Visit

The strategies and characteristics of Ikea stores


86 Tasting the Moment

Ikeas food operations reflect the identity of its birthplace


90 Swedish Table

Recipes made with ingredients sold at Ikea


94 Interiors

Homes and commercial spaces decorated with Ikea products


104 Inside Space10

Space10, a research lab for innovation of life and home established by Ikeas outside investment


110 Opinion

Carla CammillaHjort Co-founder and Director, Space10

Simon Caspersen Co-founder and Communication Director, Space10


114 Labs

The evolving concepts of furniture through the works of four young designers


122 The Democratic Way

The Democratic Design Centre and the Hubhult office, designed for communication and interaction—the realization of both corporate and design philosophies


132 Brand Story

Smart brand strategy contributing to Ikeas growth


140 Ingvar Kamprad

The words of Ikeas founder that have become the guiding spirit of the brand


142 Test Lab

The values of democratic design are put to the test in the Ikea Test Lab


144 Statement

The Democratic Design Days where the Ikea communicates its visions


146 Collaborations

Four collaborations that reveal the brands openness and future-oriented perspective


150 Market Study

Ikeas inroads into the Korean market as told by AndréSchmidtgall, Country Retail Manager, Ikea Korea, and Nicolas Johnsson, Country Marketing Manager, Ikea Korea


152 Interview

Marcus Engman Head of Design, Ikea of Sweden


156 Figures

Numbers and figures that show the global currents and brand values


159 References


161 Outro


Table of contents


02 Intro


09 Editors Letter


12 Memory Lane

Memories of Moleskine notebooks


14 Timeline

A chronicle of core Moleskine items over the ages


16 Into the Market

The Moleskine shop and cafe in Milan, Italy


22 Opinion

Isabelle Boinot, artist


26 Lineup

Moleskines brand-defining product family


32 Values

Symbolic elements of Moleskines trademark notebook


42 Alternatives

Competitors with their own edge


46 Opinion

Young-man Huh, cartoonist


52 My Tools

The people who use Moleskine as part of their toolkit


62 On the Desk

Moleskines on a creatives desk


70 Opinion

Sylvie Betard, stationery brand founder


74 Shops

Retail presence of Molekine in three European cities


84 Pairing

Products that look even better with Moleskine


90 Recorded

The power of records


98 Brand Story

Moleskines birth and growth


104 Manufacturing

A manufacturing process that prioritizes the environment


106 Collaboration

Special releases created through various brand collaborations


108 Creative Relationship

Moleskines four languages of creation


110 Timeless Thoughts

In the words of artists who created the Moleskine stories



Arrigo Berni, Moleskine CEO



Moleskine in numbers


119 References


121 Outro

Table of contents


02 Intro


09 Editors Letter


12 Outfit of the Day

Acne Studios styles on Instagram


16 Opinion

Bom Lee, Publisher and Editor-in-Chief of Dazed & Confused Korea


20 Impression

Innovative concepts from Acne Studios


28 Key Items

Signature items from Acne Studios


42 Runway

Avant-garde hits the runway


48 Opinion

Zoe Michel, Producer at Condé Nast


52 Realway

People who think and live outside the box


72 Opinion

Andreas Fornell, Architect


78 Space

Acne Studios spaces in cities around the world and the people who created them


90 Acne Culture

Acnes culture outside of fashion


102 Brand Story

The birth and growth of Acne Studios


108 Campaign

Advertising campaigns with fresh perspectives


112 Collaboration

Collaborative works across different genres


116 Collectives

Six fashion collectives that work in perfect cooperation


120 Swedish Cool

The next-generation brand with a unique Swedish flair and contemporary sensibility



Comments from Acne Studios cofounder Jonny Johansson


127 References


129 Outro


Table of contents
02 Intro
09 Publishers Letter
12 Future of Print
Print mass media and the future of the publication industry
14 Opinion
Andrew Tuck, Editor at Monocle
18 On Paper
The business strategy of one multimedia companyviewedthrough Monocles lineup of printed materials
30 Midori House
A tour of the Monocle headquarters in London
34 On Air
Monocle 24, media for the ears
38 Global Contributors
The correspondents and contributors who create Monocles global perspective
52 Monocle Shop
Monocles first off -line retail shop
54 Opinion
Anders Braso, Publisher at Monocle
58 Advertorial Partners
The ideal partnership between media and advertisers,
as seen through Monocles advertorials
64 Collaboration
The collaboration between Monocle and small luxury brands
70 Premium Venue
A retail venture that shows off the brand image of Monocle
74 Monocle Cafe
A space where Monocle comes to life
76 Opinion
Steven Watson, Founder and Director of Stack, a magazine subscription service
80 Citizens
Monocles readers around the globe
92 Niche Magazines
Magazines from various cities targeting niche markets
98 Brand Story
A glimpse of the printing process for the October 2017 issue in the Cornwall, England print shop
106 Structure
The birth of Monocle and its growth as a media brand
112 Cover Story
The trajectory of Monocle through 10 years of cover design
116 The Scoop
The interviewees from diverse professions featured in Monocle
120 Wallpaper to Monocle
The first chapter of Tyler Brûlé: How Wallpaper begat Monocle
122 Quality of Life Conference
Monocles signature off -line event
126 Interview
Tyler Brûlé, Editor-in-Chief and Chairman of Monocle
130 Figures
Monocle and the magazine market in numbers
133 References
135 Outro



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